"Rayumi is helping people prolong and enjoy their life"
That's what majority of our customers say. There used to be a perception that ‘natural’ food meant heavy, chewy stuff that was worthy, good for you but inedibly dull. We’ve never seen it that way. To us, there’s no point eating something unless you enjoy it. That’s why we stock things that, quite simply, taste better.
So much of what we buy in supermarkets today is processed, unnatural, packed with chemical colours, preservatives and flavour enhancers. We really don’t see why it should have to be that way. There are two reasons. It’s simply not how you were designed to eat, and eating real food can remind you of how food should taste. Without flavour enhancers and chemical colours, food simply tastes better.
It’s good for you too – in a truly life-enhancing way. It’s become such a cliché to say ‘you are what you eat”, but it really is that fundamental. You can see it so clearly and quickly with children – stuff their diets full of additives and watch their behaviour change. It’s the same principle when you start eating ‘additive-free’ – the changes are rapid and far-reaching. We see it all the time when people come to our seminars because they’re sick and need to change the way they eat. Food really is at the core of a positive, healthy life.